The Team

BILL SHOAF
CEO & PRESIDENT

With over 40 years of international experience with deluxe resorts, hotels, and private clubs, Mr. Shoaf has been instrumental in the development and operation of properties broadly recognized as the best in the world for service, quality and innovation. During the span of engagements with Rosewood Hotels, GigaHotels, Rafael Group Hoteliers, and Auberge Resorts, as well as assignments with individually owned resort properties and private clubs, re-engineering, or new product development, for these deluxe properties became a key focus. As the founder of CloudNine ResortClubs in 2000, Bill has been at the forefront of integrating the operations of a five star boutique hotel with the unique dynamics of high-end vacation condominiums and private residence clubs.

Bill’s operational knowledge and his years of professional experience have included not only hotel management but has been involved in construction management, concept development, and re-engineering for resorts, hotels and private clubs worldwide totaling over $500 million of equity investments. These efforts included concept creation, product development, and successful implementation of innovative, and profitable, programs that became the cornerstones to the success of these resorts.

Bill is an honors graduate of Cornell University, School of Hotel Administration. Bill was invited to speak at the United Nations Environmental Conference on “Sustainable Cities” to discuss the economic and environmental dynamics of Robert Redford’s Sundance Resort as it pertained to sustainable tourism.  In 1986, along with Jack Cakebread of Cakebread Cellars, Bill co-founded The American Harvest Workshop, an organization dedicated to the development of cottage industries for American Food and Wine. Most recently, Bill was asked to address the Fractional Interest Symposium as well as ARDA annual convention as a panel expert on the development and management of ultra luxury condominium resorts.

RUSS TAYLOR
VICE PRESIDENT – DEVELOPMENT & FINANCE

Mr.Taylor, a Montgomery, Alabama native, has been recognized as both an innovator and a business leader, with a 20-year career in structuring equity transactions and asset management across a diverse portfolio that successfully spans real estate, finance, health care, transportation, media, and oil and gas.

For the last thirteen years he has been a partner in HighPoint Holdings, a private firm primarily active in multifamily real estate circles, oil and gas acquisitions and other private equity investments. His focus on assembling value-added and opportunistic investment deal flow has been instrumental in achieving over 400% increase in investor base and more than $400 Million in completed deals since its inaugural year. During his tenure he also established a presence in the oil and gas sector by organizing the purchase of large acreage tracts and subsequent mineral rights in both the Eagle Ford Shale and the Utica Shale, two of the most prolific domestic oil and gas reserves. Mr. Taylor assisted in the formation of Summit Media Holdings which acquired a portion of media giant Cox Radio’s portfolio. The acquisition included 32 radio stations with a presence in five different markets and the growth strategy his group imparted has proven successful.  While Russ’s previous focus was specific to the multifamily and student housing markets he has recently broadened his experience to include residential development in Florida, ranging from land acquisition and financing to the full scope of entitlement efforts, construction of roads, and utility infrastructure.

Mr. Taylor is a graduate of Finance from Auburn University at Montgomery. He is President of the Board for Just Keep Smiling, an Alabama 501(c)3, which strives to alleviate some of the financial burden for families with critically ill children, and he serves on the Board for KidOne, a nonprofit organization that provides safe, reliable transportation to medical appointments for those who are otherwise unable to travel.

 

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PARTNER COMPANY

Time, Inc.

The 35 lifestyle media brands of Time Inc. touch one of every two adults in the United States every day.

The branding power of the lifestyle media outlets of Time, Inc. bring a very unique advantage to the Lifestyle + Hotel Group that is beyond the reach of the lifestyle brands promoted by Marriott or Hilton. The audiences of these Time Inc. brands have chosen to spend their money to subscribe to these uniquely themed magazines and media outlets. They, by their single act of paying to be part of one of these brands, bring to table a committed follower of the brand with a very specific targeted marketing database that can be used to attract potential hotel consumers who have self quantified their preferences, their passions and what is important to them as an individual.

Key Points of Interest:

  • 97 million active mobile visitors to Time Inc. sites.
  • Print readers spend an average of 38 minutes with Time Inc. titles.
  • Two billion video streams in 2016.
  • 54 million millennials reached across print and digital.
  • 91 million women reached across print and digital.
  • 69 million men reached across print and digital.
  • Key Brands – Coastal Living, Sports Illustrated, People, Travel & Leisure, Southern Living, Food & Wine, Health, Sunset, In Style, Essence, Golf, Entertainment Weekly, Time, Fortune, Money.

Time Inc. & Lifestyle + Hotel Group Agreements

Current Licensing Agreements

Lifestyle + Hotel Group (LHG) has licensing agreements in place to develop two new lifestyle hotel brands – Coastal Living Hotels and Sports Illustrated Hotels. Under these agreements each LHG hotel will have:

  • The full support of the editorial staff of the magazines for feature stories and editorial mentions.
  • Access to the millions of readers in the database of each media brand.
  • Free print media, electronic media and email advertising as well as discounted rates for more placements and database use.
  • Special promotions with each media brand featuring lifestyle events at the hotels as well a celebrity events.


Coastal Living Magazine

  • 6.8 million print, digital and social subscribers and followers.
  • $94,000+ median household income.
  • Authority best of what’s new in travel, entertaining and coastal living.


Sports Illustrated Magazine

  • 18 million print subscribers.
  • 29 million visitors to SI.com.
  • Quiet simply to most respected sports media brand in the world.


Sports Illustrated Swimsuit

  • 70 million print, media, social followers
  • $76,000 median household income.
  • Generated more that 4 billion media impressions.

 

Future Licensing Agreements

LHG has received confirmation that Time Inc. would be ready to provided other brand license agreements with other media platforms if there are hotel sites and opportunities that are better served on a demographic level by the brands below:


“Wine Country”

This brand would be brought into play should LHG find a suitable location for a resort in the wine country.


Food & Wine

  • 14 million print, media, and social followers.
  • $86,000 median household income.
  • Ultimate authority on best of what’s new in food, drink, travel and entertaining.


“High End Urban or Vacation Destinations”

This brand would be brought into play should LHG find a property that is located in a premier urban or vacation destination.


Travel & Leisure Magazine

  • 17 million print, media, and social followers
  • $111,000 median household income.
  • The preeminent voice for the sophisticated traveler.

Southern Urban and Non Coastal Destinations

This brand would be brought into play should LHG find a suitable location for property that is located in a quintessential city or town in the South.


Southern Living

  • 20 million print, media, and social followers.
  • $69,000 median household income.
  • The best of the South. Authentic southern point of view brought to life through food, fashion and home décor.


“Wellness & Spa”

Either of these brands would be brought into play should LHG find a property that is oriented as a wellness/fitness product.


In Style Magazine

  • 23 million print, media, and social followers
  • $77,000 median household income.
  • Brings the best of fashion, beauty and celebrity style.


Health Magazine

  • 24 million print, media and social followers.
  • $55,000 median household income.
  • Inspirations for healthy living.

Featured

Coastal Living Hotel, New Orleans, Louisiana

Located in the vibrant Arts District of New Orleans the first Coastal Living Hotel will have 150 suites with views of the Mississippi River and the French Quarter.

 

Sports Illustrated Hotel, Las Vegas, Nevada

This project will be arguably one of the hottest new hotels to hit Las Vegas in years as Sports Illustrated comes to “The Entertainment Capital of the World”.

Former Affiliates