LIFESTYLE + HOTEL GROUP VISION
The synergy and power of the 72 million subscribers in the four lifestyle brands and the hotel culture of Lifestyle + Hotel Group is the foundation for the company name and it’s logo.
It is not a generic “Lifestyle Hotel”
But the melding of the real “Lifestyles” of 72 million subscribers + over four decades of boutique “Hotel” experience.
It is the culture of understanding and embracing the desires, the needs, the interests of a particular lifestyle group, whether a Southern Living follower or a Sport Illustrated sports fan, and creating a series of hotels that embody the style of the each brand and immerse each guest in a living lifestyle theater that they can actively participate in.
HARNESSING THE POWER OF THE A 72 MILLION SUBSCRIBER BASE
Lifestyle + Hotel Group has long term licensing agreements in place to develop four new lifestyle hotel brands – Southern Living Hotels, Travel & Leisure Hotels, Sports Illustrated Hotels and Coastal Living Hotels.
While each of these media brands brings millions of dedicated subscribers on their own the combined reach of the four brands is over 72 million primary readers which is 38% more than the reported members of the Marriott Rewards Loyalty program and 10% more than the Hilton Honors program.
Southern Living Magazine
- 26 million print, media, and social followers.
- $90,000 median household income.
- The best of the South. Authentic southern point of view brought to life through food, fashion and home décor.
Sports Illustrated Magazine
- 23 million print subscribers.
- 22 million visitors to SI.com.
- Quite simply to most respected sports media brand in the world.
Coastal Living Magazine
- 8 million print, digital and social subscribers and followers.
- $94,000+ median household income.
- Authority best of what’s new in travel, entertaining and coastal living
Travel & Leisure Magazine
- 14 million print, media, and social followers
- $111,000 median household income.
- The preeminent voice for the sophisticated traveler.
ENSURING SEAMLESS MANAGEMENT OF RESERVATIONS AND SALES GENERATION
To ensure that the hotel brands have a solid, time tested reservation system from Day One LHG has entered into arrangements with Preferred Hotels & Resorts. This affiliation would bring the power of the Preferred Hotels guest loyalty system, the global web site and reservation system, and the national sales force to bear in marketing the hotel. With 50 years of experience and 800 member hotels Preferred Hotels brings to the organization not only a central reservation system but 35 sales offices throughout the world staffed by 80 dedicated sales directors. The Preferred Hotels brand is a “soft brand” which allows hotels to keep their independent presence, design, and style while being under the umbrella of the Preferred sales and reservation machine.
DEVELOPING HOTELS IN UNIQUE LOCATIONS WITH THE RIGHT BRANDING
LHG has the ability with the four lifestyle hotel brands to not only develop and manage premier products in great locations but to select the best brand to maximize the revenue potentials of a property by marrying the best guest demographics to that particular location. The ability to tailor make a property to reflect the desires and expectations of a specific set of loyal followers provides the company with a critical competitive advantage from the first day of operations.
