The Team


With over 45 years of international experience with deluxe resorts, hotels, and private clubs, Mr. Shoaf has been instrumental in the development and operation of properties broadly recognized as the best in the world for service, quality and innovation. During the span of engagements with Rosewood Hotels, GigaHotels, Rafael Group Hoteliers, and Auberge Resorts, as well as assignments with individually owned resort properties and private clubs, re-engineering, or new product development, for these deluxe properties became a key focus. As the founder of CloudNine ResortClubs in 2000, Bill has been at the forefront of integrating the operations of a five star boutique hotel with the unique dynamics of high-end vacation condominiums and private residence clubs.


Bill’s operational knowledge and his years of professional experience have included not only hotel management but has been involved in construction management, concept development, and re-engineering for resorts, hotels and private clubs worldwide totaling over $500 million of equity investments. These efforts included concept creation, product development, and successful implementation of innovative, and profitable, programs that became the cornerstones to the success of these resorts.

Bill is an honors graduate of Cornell University, School of Hotel Administration. Bill was invited to speak at the United Nations Environmental Conference on “Sustainable Cities” to discuss the economic and environmental dynamics of Robert Redford’s Sundance Resort as it pertained to sustainable tourism.  In 1986, along with Jack Cakebread of Cakebread Cellars, Bill co-founded The American Harvest Workshop, an organization dedicated to the development of cottage industries for American Food and Wine. Most recently, Bill was asked to address the Fractional Interest Symposium as well as ARDA annual convention as a panel expert on the development and management of ultra luxury condominium resorts.

It is our view that the upcoming recovery will see the return of the discriminating consumer to properties in unique locations.
However, delivery will trump promises and quality will reign supreme.
Experience, passion, and dedication will again be the benchmarks of a great hotel.