The Team

BILL SHOAF
CEO & PRESIDENT
With over 40 years of international experience with deluxe resorts, hotels, and private clubs, Mr. Shoaf has been instrumental in the development and operation of properties broadly recognized as the best in the world for service, quality and innovation. During the span of engagements with Rosewood Hotels, GigaHotels, Rafael Group Hoteliers, and Auberge Resorts, as well as assignments with individually owned resort properties and private clubs, re-engineering, or new product development, for these deluxe properties became a key focus. As the founder of CloudNine ResortClubs in 2000, Bill has been at the forefront of integrating the operations of a five star boutique hotel with the unique dynamics of high-end vacation condominiums and private residence clubs.
Bill’s operational knowledge and his years of professional experience have included not only hotel management but has been involved in construction management, concept development, and re-engineering for resorts, hotels and private clubs worldwide totaling over $500 million of equity investments. These efforts included concept creation, product development, and successful implementation of innovative, and profitable, programs that became the cornerstones to the success of these resorts.
Bill is an honors graduate of Cornell University, School of Hotel Administration. Bill was invited to speak at the United Nations Environmental Conference on “Sustainable Cities” to discuss the economic and environmental dynamics of Robert Redford’s Sundance Resort as it pertained to sustainable tourism.  In 1986, along with Jack Cakebread of Cakebread Cellars, Bill co-founded The American Harvest Workshop, an organization dedicated to the development of cottage industries for American Food and Wine. Most recently, Bill was asked to address the Fractional Interest Symposium as well as ARDA annual convention as a panel expert on the development and management of ultra luxury condominium resorts.
RUSS TAYLOR
VP – DEVELOPMENT & FINANCE
Mr.Taylor, an Auburn, Alabama resident, has been recognized as both an innovator and a business leader, with a 20-year career in structuring equity transactions and asset management across a diverse portfolio that successfully spans real estate, finance, health care, transportation, media, and oil and gas.
For the last thirteen years, he has been a partner in a private equity firm based in Birmingham, AL. Primarily active in multifamily real estate circles, oil and gas acquisitions and other private equity investments. His focus on assembling value-added and opportunistic investment deal flow has been instrumental in executing in excess of $400 Million in completed projects. While Russ’s previous focus was multifamily and student housing markets, he has recently broadened his experience to include residential development, ranging from land acquisition and financing to the full scope of entitlement efforts, construction of roads, and utility infrastructure.
In his current role with LHG, he successfully manages all business development responsibilities, business initiatives, attracting new clients, seizing new business opportunities, and developing strategic partnerships; as well as directing financing strategies, analysis, and forecasting. Since company conception, Mr. Taylor has participated in identifying multiple sites, fostered key relationships and secured capital in creating a one of a kind opportunity with their Luxurious Southern Living hotel concept.
Mr. Taylor is a graduate of Finance from Auburn University at Montgomery. He is President of the Board for Just Keep Smiling, an Alabama 501(c)3, which strives to alleviate some of the financial burden for families with critically ill children. He serves on the Board for KidOne, a nonprofit organization that provides safe, reliable transportation to medical appointments for those who are otherwise unable to travel.
TheTeam_feature2
PARTNER COMPANIES
MEREDITH CORPORATION
The 35 lifestyle media brands of Meredith touch one of every two adults in the United States every day.
The branding power of the lifestyle media outlets of Meredith bring a very unique advantage to the Lifestyle + Hotel Group that is beyond the reach of the lifestyle brands promoted by Marriott or Hilton. The audiences of these media brands have chosen to spend their money to subscribe to these uniquely themed magazines and media outlets. They, by their single act of paying to be part of one of these brands, bring to table a committed follower of the brand with a very specific targeted marketing database that can be used to attract potential hotel consumers who have self quantified their preferences, their passions and what is important to them as an individual.
Key Points of Interest:
  • 175 million engaged consumers across platforms.
  • 110 million women across print and digital.
  • 47 million millennials reached across print and digital.
  • 49 million boomers reached across print and digital.
  • 65 million men reached across print and digital.
  • Nine billion video streams.
Key Brands – Coastal Living, People, Travel & Leisure, Southern Living, Food & Wine, Shape, In Style, Better Homes & Gardens, People, Departures
PREFERRED HOTELS & RESORTS
Founded in 1968 Preferred Hotels & Resorts is comprised of more than 700 independent hotels, resorts and hotel groups in 85 countries. The company is the premier “soft brand” hotel group in the world providing central reservations, regional sales teams throughout the world and the quintessential network of luxury travel consortiums.
  • $ 1 Billion in annual rooms related revenue generated by 80 dedicated sales people in 35 location across the world.
  • World class central reservation platform with multi channels, single source inventory availability and unrivaled dynamic booking engine.
  • Affiliations with American Express Fine Hotels & Resorts, Virtuoso, and Signature Travel Network.
  • 16 Major airline partners.
  • World’s largest points based loyalty program for Independent Hotel with 1.8 million members

Former Affiliates